In 2024 ChatGPT is being discussed on an unprecedented scale. And if you run a business, you're probably aware of the revolutionary alterations this technology brings. To name a few, ChatGPT is believed to improve customer experience, reduce costs, increase efficiency, and generate leads. The remarkable potential of ChatGPT makes it exceptionally beneficial to businesses. However, its potential risks must not be overlooked. Additionally, compared to most AI chatbots with "stateless" features, meaning each new request is addressed as an isolated incident, ChatGPT stands out by remembering and learning from the current conversation, making the experience more personalized.

In this article, we examine both the benefits and the potential harm that ChatGPT can bring to a business and provide you with real-world use cases, so you can better understand the potential of this buzzing technology.

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